How to Use Social Media As A Marketing Strategy?

Most of the digital companies use Social media as a marketing strategy these days and Almost all of us use social media these days and I bet that you have heard the phrase “social media marketing” but what is social media marketing anyway? If you are curious keep reading this..

In this article, I am going to elaborate on the following topics –

1.What is social media marketing?
2.Social media as a marketing strategy
3.Jobs with social media marketing


Social media as a marketing strategy


What is social media marketing?

Social Media Marketing is also known as SMM, is the way to promote or advertise a brand or service, drive website traffic by using any social media platform. Social Media Marketing can also be used to convert one audience into a potential customer. As of now, there are many social media platforms to promote a product but among them, mostly used ones are Youtube, Facebook, Instagram, Twitter, etc. 

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10 Most Popular Social Media Platforms 

  1. Facebook
  2. Google+
  3. Instagram
  4. You Tube
  5. Linkedin
  6. Reddit
  7. Snapchat
  8. Pinterest 
  9. Tumbler 
  10. Medium 

Social Media Marketing is becoming one of the most used marketing strategies for digital companies (to drive audience and customers or clients). There are currently Approximately 4 billion social media users in the world. With almost half of the world’s population on social media, it has become one of the best places to grow one’s business and increase audience as well.

Almost 75% of Marketers or marketing experts believe that social media marketing is either “useful/effective” or “quite useful”. Social Media Marketing can work very effectively for one business whereas Social Media Marketing may not be effective at all for other businesses (It totally depends on the business type). Nowadays Most Digital Businesses use Social media as a marketing strategy to increase traffic or get clients or promote their brand.

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How Social Media Marketing has Changed with Time?

Initially, SSM was used for publishing content and It was the way to drive or generate traffic to their website but with time SSM has evolved into something big. SSM is used to generate sales, promote a brand, Promote a product, Promote a business, reach a specific set of audiences or customers, and many more. It is also known as social media management. 


Jobs with social media marketing

2.Social media as a marketing strategy

Many big brands especially Digital Brands are using social media as the main marketing tool. Social Media play a big role in Digital Marketing as well. Many firms use social media marketing to get clients and sales. Social media as a marketing strategy can do wonders for any small business. In fact, most small businesses rely on social media or use Social media as a marketing strategy to sell their products and services as social media has billions of users.

Learn The Importance Of Social Media Marketing

Core Pillars of Social media marketing

There are mainly five pillars of Social media marketing and they are – Strategy, Planning & Publishing, Engagement & Listening, Analytics, Advertising.



You need to come up with a good strategy that can answer the following questions- 

  1. What are Your Main Goals?
  2. Which Social Media platforms are suitable for you to focus on?
  3. What kind of content are you going to use to attract Audiences or users?
Planning & Publishing :

Before publishing or sharing any content on any social media platforms you need good planning. You can publish a simple article or video but it would not make that much of an impact as you want to promote or grow your brand and service, therefore you need to plan for things like :

  • How can you reach more audiences?
  • Is your post reaching the proper audiences or not?
  • The post should be engaging.
Listening & Engagement :

Listening to your audience is one of the best things you can do to grow your social media presence. Initially, you might not have that many followers or receive any comments at all but as time goes on your social media will grow if you put a lot of effort into it. Then you need to engage with your users once your followers start messaging you or start commenting on your post.


You need to analyze and compare the current month’s reports to the previous month’s report to measure the growth. Compare no of comments, no of posts, no of views, no of new followers, etc.

Try to increase the views, no of posts, etc each month in order to keep growing and it should be either upward or consistent. if you see no change or downside trend then you need to rethink your social media strategy.


One of the best ways to increase your reach is to use ads to promote your brand or services to targeted users. It can be very effective to use ads to grow your business or brand. Ads can help you to create awareness about your brand among users.

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Jobs with social media marketing

3.Jobs with social media marketing

With so many new users join social media each day, Social Media Marketing is a growing industry, therefore, there are many job opportunities (with different designations). The Followings are the Top 10 Jobs with social media marketing – 

  1. Social Media Marketing Analyst
  2. Social Media Marketing Manager
  3. Social Media Marketing Executive
  4. Social Media Marketing Specialist
  5. Paid Marketing Specialist
  6. Social Media Coordinator
  7. Social Media Assistant
  8. Social Media Strategist
  9. Social Media Director
  10. Social Media Marketing Copywriter

You can start your Social Media Marketing career by doing an internship as a Social Media Marketing intern.

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Let us understand Social Media Marketing by using an example:

Let us suppose a firm Named “QG” which is a website development agency, And They started using social media to interact with their audiences or users which can somethings lead to sales or potential clients. Let us assume a social media user wants to get a new website at that time he/she came across the website development agency “QG” on social media via ads or any post. Then if that particular social media user gets in touch with “QG” via message and signs a contract about his/her website (Which to be developed by QG). Then you can say that “QG” used social media marketing to get a potential client. From a social media user to a potential customer/ client.

Wrapping Up: 

I hope that you liked that post, Even though I’m not that familiar with Social Media Marketing. The above example might be a little childish or too simple but I hope that you got the point. 

Image credit: unsplash

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