How To Use Mailchimp with WordPress for Free

If you run an online business, then you might know that sending newsletters is an essential strategy for acquiring new clients and boosting sales. In this article, you will learn, How To Use Mailchimp with WordPress for Free. But just as usual, before we get into the main topic, I will discuss a few things about Mailchimp and newsletters.

Overview –
1.What is a Newsletter? 2. Reasons Why You Need an Email Newsletter
3.What is Mailchimp? 4.How To Use Mailchimp with WordPress for Free

1.What is a Newsletter?

A newsletter is a tool/email used by businesses and organizations to communicate or send updates to users, subscribers, customers, etc. Newsletters are used to notify subscribers about new products, services, etc.

Although the definition of Newsletters has changed over the years has changed, the purpose remained the same. Nowadays Newsletters are used by almost every business and website. Most bloggers use newsletters to promote their content, drive traffic, generate more sales.  

You can send newsletters daily, weekly, monthly. 

2. Reasons Why You Need an Email Newsletter 

Email Newsletters have proven to be one of the most effective ways to generate leads or sales. According to Forbes, Newsletters are very important for Branding and Businesses. Whether you are a business owner or a blog owner, You must use Newsletters.

How to integrate with WordPress

1. Connect with more customers and users 

2. Build your brand & create awareness About your brand

3. Increase Your Reach & Engagement 

4. Generate more sales & grow your business

5. Bring more traffic to your website

Related : 10 Best WordPress Newsletter Plugins (Free & Paid)

1. Connect with more customers and users 

Using Newsletters, You can easily connect with more customers and users effectively. Sending Newsletters will save time and money.

2. Build your brand & create awareness About your brand

Newsletters can be a great way to build your brand and create awareness About your brand. Building a brand can be a tough job but you can make it easier by using newsletters to create a users base. It is also one of the easiest ways to build your brand value. 

3. Increase Your Reach & Engagement 

People these days have very little time to waste. But still, 90% of us do check our emails every day. This makes email a suitable medium for increasing your brand’s reach and engagement.

4. Generate more sales & grow your business

If You are a digital marketer, then you probably know that you can generate more sales and leads with newsletters. There are many ways to grow your business, But one of the simplest ways to expand and grow your business is to communicate with customers using newsletters.

 5. Bring more traffic to your website

Bringing traffic to your website is hard, Even though you write quality content but that is not enough for bringing traffic to your site. You can share content or posts on social media platforms but it is time-consuming and not that effective. And this is where newsletters come in.

3.What is Mailchimp?

Mailchimp is one of the best all-in-one marketing platforms. Mailchimp is a marketing automation platform that lets you manage your mailing lists, automate your marketing campaigns, create custom email templates, etc. 

It provides detailed campaign reports to help you understand how your  business.

4. How To Use Mailchimp with WordPress for Free

To use or integrate Mailchimp with WordPress Follow the steps given below.

How to Add Mailchimp to WordPress

1. Go to mailchimp.com & Sign Up / Create a new account.

How To Use Mailchimp with WordPress for Free

2. Once you have logged in, You should get redirected to the Mailchimp dashboard. 

Mailchimp WordPress Integration

3. There are two ways to use Mailchimp 1. find the desired integration (WordPress) from the integration list, 2. you can create an API key and use it anywhere. We are going to use use the 2nd way.

Note you have to add your website/domain if necessary.

How To Use Mailchimp with WordPress for Free

4. Navigate your profile icon from the menu & click on it.

How To Use Mailchimp with WordPress for Free

5. Now click on account. And a page should open up (given below).

How To Use Mailchimp with WordPress for Free

6. After that click on the extras -> API Keys (click on it).

Mailchimp for WordPress

7. Now You have to create an API key. Click on the “Create a Key“, An API would be generated, Here I have two API keys. 

8. Copy the API key. And go to your WordPress dashboard. 

MC4WP : Mailchimp for WordPress

Also Read:5 Best Free WordPress Plugins for Ecommerce

9. Now you have to add a free plugin from the WP directory. The plugin is called “MC4WP: Mailchimp for WordPress” by By ibericode, Install the plugin. With 2M+ active installations, MC4WP is one of the most popular Mailchimp plugins for WordPress.

MC4WP : Mailchimp for WordPress

10. Once installed, Navigate the MC4WP menu > Mailchimp. And Paste the API key. And save changes.  The status should change from “not connected to connected“.

MC4WP : Mailchimp for WordPress

11. Now go to form from the MC4WP menu and create your first form. Once you have created the form you can customize it, redirect users to a new URL on submission, You can also customize messages.

MC4WP : Mailchimp for WordPress

Note: You can create campaigns and form Mailchimp’s dashboard but since we are using Mailchimp with WordPress. It would be a better choice to create forms from the WP dashboard. You can embed the MailChimp form using shortcode.

12. To check subscribers or submissions go to the audience section or campaigns section on your Mailchimp account. And You are done.

Conclusion: Now you know How To Use Mailchimp with WordPress for Free, Mailchimp is better than any other Newsletter service. Mailchimp offers 2000 contacts & lets you send 10000 emails per month for the free version. It should be more than enough for beginners.

Images : WordPress, Undraw , Mailchimp

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