Running and managing ads on your WordPress site can be a tedious task. But to make that task easy, We have a lot of Ads Plugins. Since there are a lot of good Ads plugins, I have decided to jot down some of the Best WordPress Plugins For Ads.
Whether you are using Google Adsense or any other ad network, This article will let you pick the most suitable ads plugin for your WordPress website. Many websites rely on advertisements for their income, It becomes very essential to manage ads properly to get the most revenue.
- What is a WordPress Ad Manager?
- Best Free WordPress Ad Management Plugins
- Best Ad Networks for Publishers
1. What is a WordPress Ad Manager?
A WordPress Ad Manager plugin lets you manage advertisements easily. Embedding ads is not a hard process but it requires a little knowledge of coding. If you don’t place the ad code properly, then it might end up breaking your site. This is where Ad Manager plugins come in. You can easily manage and put ads on your site without breaking your site.
Although there are many ways (affiliate marketing, selling backlinks, advertisements, sponsored posts, etc.), Ads are one of the easiest ways to start generating income from your blog.
2.5 Best WordPress Plugins For Ads Management in 2022
1. Advanced Ads
2. Ad Inserter
4.WPQuads Ads Plugin
5. Meks Easy Ads Widget
Also Read : 5 Best Security Plugins For WordPress
1. Advanced Ads
Advanced Ads is probably the Best WordPress Plugins For Ads. With 100,000+ active installations, Advanced Ads is also one of the most popular ones. It works with Google Ad Manager, Amazon ads, media.net ads, and other ad networks (Adsterra, PropellerAds, Infolinks, etc.) or affiliate ads.
It is beginner-friendly as it comes with an easy-to-use interface. It allows you to manage, duplicate, schedule, and optimize unlimited ads. While the free version is more than enough for basic users, you can also get the premium version if you want additional features such as click fraud protection, Google AMP support, popup ads, Sticky ads, etc. It also offers great free support.
2. Ad Inserter
Ad Inserter is also one of the Best WordPress Plugins For Ads. Just like the previous plugin, Ad inserter also supports ads from various ad networks including Google Ad Manager, Google AdSense, Amazon Native Shopping Ads, Infolinks, etc.
AdRotate is yet another great ad management plugin. AdRotate lets you manage ads and affiliate campaigns. It is easy to use and set up so beginners can easily use it. It allows you to insert ads into posts and pages using shortcodes. The free version comes with many useful features such as ad groups, scheduled ads, analytics, Limit ads based on maximum clicks or impressions, etc. It also works with almost any ad network. It also lets you display ads groups as a grid, column, or row. You can export reports
Setting up Google AdSense can be tricky sometimes, To avoid those issues you can use a plugin like WPQuads Ads. It comes with an easy-to-use interface. The free version comes with a lot of useful features such as Web Stories Integration, Support for AMP plugins,12 Ads positions, Lazy loading for Adsense, Click Fraud Protection, Various targeting conditions, etc.
Also Read : 5 Best WordPress Plugins for Google Analytics
Meks Easy Ads is also a good option for beginners and basic users, It offers an easy way to insert ads on your website. It gives the option to create an unlimited number of ads, and it provides good customization options.
It also supports Randomized ad ordering, image ads, script-based ads, etc.
3. Best Ad Networks for Publishers in 2022
Once you have chosen a capable Ad Management plugin, Then you can choose a suitable ad network for your WordPress website.
Here are the 5 best Ad Networks for Publishers –
4. Google AdSense
Adsterra is one of the Best Ad Networks for Publishers (small publishers). Adsterra is known for reliability, qualified team, High paying quality ads. It has served almost 30 billion ad impressions per month worldwide.
It has no traffic requirement and instant approval, Therefore it becomes a perfect choice for small publishers & bloggers. It offers a variety of ad formats such as banners, Social Bar, Popunder, Native, In-Page Push, and VAST.
Model: CPC, CPM, CPI, CPA, CPL
If you’re looking for the best Google AdSense alternative, Media.net is the right choice. Media.net is one of the largest contextual advertising networks. It provides high-quality ads as it features big publishers such as CNN, Forbes, Reuters, Cosmopolitan, USA Today, etc. It offers contextual ads, interstitial,in-content native, and mobile docked ads.
Model: CPM, CPC, CPA
PropellerAds is yet another great ad network for beginners. It offers many types of ads such as display, native, and video ads. It is a popular option among small publishers as it gives instant approval and has no minimum traffic requirement. It offers weekly payouts and the minimum payment is just $5.
Model: CPM, CPC, CPA
Google AdSense doesn’t need any kind of introduction, It is the most popular advertising program in the world. It offers almost 100% fill for small publishers with international traffic. Although Adsense is the Best Ad Network for Publishers, Getting Adsense approval is becoming harder day by day. It is not the best ad network for small publishers and new websites. If the approval wasn’t enough, there are many restrictions as well. Your account can get disabled at any moment if you violate any of their guidelines.
Model: CPM, CPC
Popads is one of the best pop-under ad networks. It is also one of those beginner-friendly, safe, and fast ad networks. There are no minimum traffic requirements and small sites can get approval easily. It gives you access to various types of ads from various niches and categories. Popads is compatible with Adsense, Hence you can use Popads with Adsense too.
Model: CPV, CPM
– Bonus – Different Pricing Models of Online Ads
— What is CPM in Ads?
CPM also known as cost per mille or Cost Per Thousand is a marketing term used to represent the 1,000 advertisement impressions on a page. In other words, CPM decides how much an advertiser will pay per 1000 impressions. CPM is one of the most popular models/methods for advertising.
Example: let’s suppose you place an advertisement worth $3.00 CPM on a web page, The advertiser has to pay you $3.00 on you have 1000 impressions on that ad.
— What is CPC in Ads?
CPC also known as Cost Per Click, is an advertising pricing model. As the name suggests CPC model pays the publisher on click. In this model, advertisers only pay for clicks not impressions.
— What is CPA in Ads?
CPA also known as Cost Per Action is an advertising pricing model that pays publishers based on the conversion. It doesn’t pay for impressions or clicks. The payout in CPA depends on the average CPA.
These are some of my personal favorites, Thus you can find more WordPress Plugins For Ads. Please make sure to research more before choosing a plugin.