10 Best WordPress Newsletter Plugins (Free & Paid)

Newsletters are one of the most essential parts of marketing. Most marketers are using WordPress as their primary content creation tool, therefore, in this article, we are going to take a look at the 10 Best WordPress Newsletter Plugins.

Table Of Contents

  • What Is A Newsletter Email?
  • What Is Email Marketing?
  • Top Ten Benefits Of Email Marketing
  • Best Free Newsletter Plugin For WordPress
  • Best Paid Newsletter Plugin For WordPress

What Is A Newsletter Email?

Newsletter is a tool or way to notify subscribers, audiences, or users (A group of people). A Newsletter is mostly used by online businesses and startups to get more users, clients, or sales. It can also be used by different non-profit organizations to spread awareness or charity.

What is Email Marketing?

The Newsletter is one of the most essential parts of Email Marketing (Email Marketing mainly focuses on sending commercial messages to a group of people). Just like Social Media Marketing, Email Marketing is one of the most effective and essential digital marketing strategies. 

 A Newsletter is based on the subscription architecture or something like that. A newsletter can be used to notify daily or weekly or monthly (Weekly newsletters are the most common ones). A Newsletter can be used to notify a subscriber about new posts, products, sales, or even offers. If you have a business then a newsletter is a must to get more sales and customers.

What is A Newsletter Plugin For WordPress?

A Newsletter Plugin is a tool (Pieces of code) for a WordPress website that is mainly used to add Email Marketing functionalities to your WordPress site to build a community or user base. Newsletter Plugins are different from popup plugins. It is an all-in solution for Email Marketing.

Top Ten Benefits of Email Marketing

  1. Boost sales.
  2. Cost-Effective.
  3. Better brand recognition.
  4. Easier than other marketing methods.
  5.  Build authority.
  6. Increase interaction between you and your audience.
  7. Time-saving. 
  8. Increasing leads.
  9. More personalized content.
  10. Reach a global audience.

Best Free Newsletter Plugin for WordPress

This List includes internal and external email management systems as well.

1.MC4WP: Mailchimp for WordPress

By ibericode

best newsletter plugins for wordpress

Price: Freemium

With 2,000,000+ active installations, Mailchimp is one of the most used external Email management systems and one of the best free newsletter plugins for WordPress. Mailchimp will help you grow your email list or Mailchimp lists. One can easily track their campaign’s performance with Mailchimp.

MailChimp’s form builder is very easy to use and has a simple interface. Creating a subscription form with Mailchimp’s form builder is fairly easy.

It provides easy integration with – 

WordPress Registration Form,Contact Form 7,WooCommerce,Gravity Forms,Ninja Forms 3,WPForms,BuddyPress ,WordPress Comment Form

Mailchimp also offers many add-ons such as Mailchimp Activity, Boxzilla Pop-ups, Google reCAPTCHA, WPBruiser anti-spam, etc.

The free version of Mailchimp allows up to 2,000 subscribers.

Also read: How To Make A WordPress Website Multilingual For Free – Step By Step

2.Newsletter

By Stefano Lissa & The Newsletter Team

best newsletter plugins for wordpress

Price: Freemium

With 300,000+ active installations, the “Newsletter” plugin is one of the best free newsletter plugins for WordPress.   With the Newsletter plugin, one can easily grow their subscription list and grow their business or audience.

The newsletter plugin has a drag-and-drop composer which can be used to build a responsive newsletter. It provides Subscribers lists to target your campaigns and it also has advance targeting features to help you reach the right audience.

One of the best features of this plugin is that you can have Unlimited subscribers & newsletters with statistics. It also offers good privacy and security with a Single & Double Opt-In plus privacy checkbox and Subscription spam check.

It is compatible with WPMLPolylangTranslatepress.

It also comes with a free addon for SMTP support, Therefore, It works with almost every SMTP plugin such as WP Mail SMTP, Easy WP SMTP, Easy SMTP Mail, Post SMTP, etc.

3.MailPoet – emails and newsletters in WordPress

By MailPoet

best newsletter plugins for wordpress

Price: Freemium

With 200,000+ active installations, MailPoet is probably the best free newsletter plugins for WordPress when it comes to Creating automated emails and newsletters. It allows you to automatically notify about a new post on your site.

MailPoet also offers a drag and drop newsletter editor. It offers 50+ premade newsletter templates. It has a user-friendly interface and easy to understand form customization interface.

MailPoet provides you a detailed report on the users’ engagement. One can easily schedule their newsletter monthly, weekly or daily basis. It also comes with a free WooCommerce email customizer.

If you have less than 1,000 subscribers, you can use the free version.

4.Email Subscribers & Newsletters 

By Icegram

best newsletter plugins

Price: Freemium

With 100,000+ active installations, Email Subscribers & Newsletters is one of the best free newsletter plugins for WordPress for everything in a single place. In other words, the Email Subscribers plugin provides almost everything that you might need for sending a newsletter, collecting leads, sending automated email notifications new blog posts. 

As Email Subscribers & Newsletters has many features, it can be an all-in-one solution for website owners, bloggers, marketers, and developers.

Unlimited Lists, Unlimited Forms, Unlimited Post Notifications can easily be created using the Email Subscribers & Newsletters plugins and one can also send Unlimited Broadcasts.

It is also compatible with most SMTP plugins such as Postman, Easy WP SMTP, Easy SMTP Mail, WP Mail SMTP, etc.

You can also get their pro version to get more features and functionalities.

Also Read: 6 Best Elementor Plugins For WordPress

5.Mailjet Email Marketing

By Mailjet SAS

best newsletter plugins

Price: Freemium

With 20,000+ active installations, Mailjet comes with many useful features. It makes it quite easy to arrange or manage automated contact synchronizations. 

If you’re using Woocommerce then, Mailjet can help you grow your business. You can use Mailjet to convert your e-commerce or Woocommerce customers into your subscribers. It offers a Campaign Builder Tool & Real-time statistics.

6.Marketing Toolkit by OptinMonster – Popups, Email Optin Forms & Newsletter Subscribers

By OptinMonster Team

best newsletter plugins

Price: Freemium

With 1,000,000+ active installations, OptinMonster is one of the most popular Newsletter plugins which comes with some drawbacks such as no proper report of conversion rate, It doesn’t have an actual mailing list tool built-in thus you have to rely on different external email management system (such as Mailchimp).

It comes with a drag & drop popup builder, It also offers few pre-made popup templates. It also comes with many types of Popup Campaign such as Slide-in Popups, Inline Signup Forms, Lightbox Popups, Floating Bar Popups, etc. Overall, It’s a good choice for basic users. 

Also Read: 15 Best Starter Themes For WordPress For Developers

Best Paid Newsletter Plugins for WordPress

1.Mailster Email Newsletter Plugin for WordPress

By EverPress

Price$69/license

Mailster is one of the best-paid newsletter plugins. It comes with many features including unlimited subscribers, real-time analytics, autoresponder. Mailster offers six types of autoresponders. This is one of the best paid newsletter plugins for WordPress.

One can automate marketing campaigns by selecting the schedule or time from your dashboard. It also gives you very detailed analytics/reports (including tracking email opens, no of clicks, unsubscriptions, etc.)

Mailster is integrated with  Unsplash’s huge collection of Copyright-free images that can be used for building newsletters.

It also provides support for SMTP. 

2.MailFit – Newsletter Plugin for WordPress

By Basic-Technology

Price$39/license

Mailfit is an all-in-one newsletter/ Email Marketing Plugin for WordPress. It offers quite a few features such as Single/double opt-in support, a Custom confirmation page for subscribe & unsubscribe, It also offers an autoresponder. 

One can easily track the delivery of their email from the dashboard. It also offers many tools to boost your email marketing. It provides a very detailed report on Clicks, Opens, Bounces, and even Complaints which can very important for a few businesses.  

you can use Internal/external SMTP server,Amazon SES API/SMTP,SendGrid API/SMTP,Mailgun API/SMTP

ElasticEmail API/SMTP, etc to send your campaign.

3.Bloom 

By  Elegant Themes 

Price:$89+/year

Bloom plugin comes from the creators/ Developers of Divi Theme – Elegant Themes. Bloom is fairly easy to use but it has some drawbacks as well.

Bloom can be integrated with different email service providers such as Constant Contact, MailPoet, and Sendinblue. If you are 

The main drawback is that it has a limited number of templates.

If you have an account on Elegant Themes or Using the Divi Theme then you can get the Bloom plugin for free.

4.  Pabbly (Formerly MailGet Bolt)

By Pabbly

Price:$24/ mo – $83/mo

Formerly known as Mailget, Pabbly is quite popular amongst email marketers as it offers many features including an inbuilt SMTP server. Pabbly is also cheaper than other paid newsletter plugins.

Pabbly comes with The WYSIWYG drag and drop email editor that can be used to design newsletters, emails, promotions, and campaigns.Get detailed reports/analytics on clicks, opens,bounce,etc.

Conclusion: 

If you are a beginner, then I will suggest you go for Newsletter Plugin which is probably the best free newsletter plugins for WordPress without any limitations. But if you are an advanced user then you can go for either Mailchimp’s Premium plan or Mailster or  Pabbly as those are the best paid newsletter plugins for WordPress. 

Image Source / Credits : WordPress, undraw

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